<p style="text-align: justify;">Shot on location in Upstate New York, this campaign captures a series of carefully styled moments that reflect the spirit of the new season. Working with a palette of muted spring tones&mdash;chalky whites, sun-washed woods, soft ochres and warm sand. Layering in sculptural furniture, organic textures, and considered details to create scenes that feel effortless yet aspirational. The styling invites a sense of calm and possibility where every element plays a part in shaping a space that feels both refined and resonant.</p><p style="text-align: justify;">Photography by&nbsp;<a href="https://pippadrummond.com" rel="noopener noreferrer" target="_blank">Pippa Drummond </a></p>

WEST ELM SPRING

H&M HOME

Campaigns

TERRAIN

Discover Glen Proebstel’s styled campaign for West Elm’s Spring 2025 collection. Shot on location in Upstate New York, this series captures muted spring tones, sculptural forms, and layered textures inviting a sense of calm, elegance, and seasonal inspiration.