<p>Created in close collaboration with the West Elm team, this body of work reflects a thoughtful shift in the brand&rsquo;s visual language. Shot both in studio and on location, the styling focused on form, light, and restraint bringing together a collection of refined compositions that feel modern yet grounded. My role was to help shape a more nuanced aesthetic for the brand, one that feels editorial, tactile, and quietly aspirational. Each image is an invitation into a more curated, design-led way of living.</p>

WEST ELM  REBRAND

SMARTSTONE RENDERS

Campaigns

H&M HOME

As part of West Elm’s creative evolution, Glen Proebstel collaborated on a series of styled images shot in studio and on location. The work introduces a softer, more sculptural direction balancing minimalism with warmth, and redefining the brand’s approach to modern interiors.