AURA

A defining series of campaigns for Australian brand Aura, where I led both styling and art direction. These visuals helped establish a now-iconic aesthetic.  Raw, tactile, and emotionally resonant. At a time when styled perfection dominated the market, we introduced a new language, the undone, textural bed layered with natural linens, tonal contrasts, and sculptural styling. Working closely with the Aura team, we created imagery that was aspirational yet grounded, cementing the brand’s identity as one that embraced imperfection, honesty, and soulful design. These campaigns were pivotal in shaping how bedding and soft homewares were visually communicated in Australia.

Photographer Sharyn Cairns